Headstream created Social Brands 100 in 2011, and it is the leading benchmark for performance in social spaces, identifying the dominant brands and providing a snapshot of social media’s evolution year on year.
Three years on, Social Brands 100 has evolved, to not just look at brand behaviour in terms of engagement, but to also analyse and provide insight around social reputation and customer service too. 2014 will be the first year that sees Social Brands 100 take the shape of a series of niche rankings, focusing on specific areas.
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